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Core
Services
Cynosure
is a Business Process Outsourcing
(BPO) company providing clients
with outsourcing services via its
large E-Contact Center located in
Ahmedabad, India. Cynosure provides
inbound and outbound voice based
services, web based and email based
services, back-office services and
services related to data processing
and data analytics.
Cynosure serves as a virtual extension
of its clients' business, providing
services and solutions that optimize
their customer relationships for
competitive advantage. |
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Cynosure
provides the following range of services:
C-MORT
(Mortgage @ Cynosure ) :
C-MORT is
Cynosure's brand for the set of service
offerings related to the mortgage domain.
Cynosure provides End-to-End Mortgage Services,
which includes:
Hot/Warm Lead Generation
Hot Transfers
Loan Origination (1003/1008, GFE, Title,
Appraisal, Disclosures, Docs)
Underwriting Services
Loan Processing
Loan Closure/Funding Process
Customer Service for existing mortgage customers
Debt Consolidation
Unsecured/Secured Loans |
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C-MARE
(Market Research @ Cynosure ) :
CMARE is Cynosure's brand
for the set of service offerings in the
Market Research domain.
Cynosure provides End-to-End Management
of Market Research Process which includes
Survey Design
Questionnaire
Web Design & Development (e-Surveys)
Survey Execution
Phone Survey
Web Survey
Print Survey
E-mail based Survey
Field survey
Data Processing (using tools like SPSS)
Data Analytics (using statistical tools
and techniques)
Market
Research
In today's increasingly competitive marketplace,
it has become more important than ever to
stay ahead of the curve. The need to make
better decisions faster is key. Market Research
enables an organization to turn data into
information.
Cynosure is a full service market research
firm providing independent market research
to a variety of industries. We take a consultative
approach, assisting clients with each stage
of the research process.
Our professional market research representatives
are extensively trained, ensuring that all
standardized interviewing practices are
understood and adhered to.
Phone Based
Web Based
Mail Based |
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C-CRED
(Credit Card Services @ Cynosure ) :
Cynosure provides services
for the Credit Card domain, which include:
Lead Generation
Card Acquisition
Order Collection and Processing
Customer Care / Help Desk Services
Payment Collections
Dispute Resolution / Settlement
C-Care (Customer
Contact Management @ Cynosure)
C-CARE is
Cynosure's brand for the set of service
offerings for Customer Contact Management.
Cynosure provides a range of Customer Contact
Management services which includes:
Customer Support Desk
Customer Care Services/Help Desk Services
Technical Help Desk/Technical Support Services
Website Support and Maintenance Services
Cynosure provides services
for the Credit Card domain, which include:
Lead Generation
Card Acquisition
Order Collection and Processing
Customer Care/Help Desk Services
Payment Collections
Dispute Resolution/Settlement |
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Process
Management :
Process Management
at Cynosure typically involves understanding
the client company and end-user, their needs,
priorities, defining a Process Strategy,
identifying the vehicle of delivery - whether
voice, email or web, identify the right
customers for the product/service and finally
marketing and selling the product/service
to these customers using any electronic
medium.
Process Management at Cynosure also involves
post-sale processes like Third Party Verification
(TPV), credit verification and making "welcome"
calls to the new customers.
Campaign Design based on product/service
analysis
The Operations Research Team (ORT) at Cynosure
undertakes a detailed study and analysis
of the product/service under consideration.
A Campaign is then designed based on the
target customer base, their needs, their
fulfillment and service criteria and the
company's marketing strategy.
The campaign design includes strategic and
operational inputs like - whom to call (target
customer leads), when to call (dialing schedule),
how to call (process and systems) and what
to say (the dialing script) |
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Credit Card Processing
Services
Cynosure
Contact Center provides services for processing
credit card applications, qualifying customers,
analyzing financial status, complete documentation
of all application formalities and preparation
of file
Besides Cynosure agents have knowledge and
experience of collecting information and
an understanding of the following:
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Credit
Information (includes credit ratings,
bankruptcy details, debts on credit
cards, bills or loans on other categories
like studies, personal, car etc) |
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Payment/Credit
Card/Bank Information (includes type
of credit card type, the check in
account, bank name etc) |
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Pulling
out the credit history online (using
the online software or ASP based utilities)
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Processing
credit card applications (based on
the formula and the data input) |
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Different
costs including closing costs |
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Closing
deals |
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Collecting
payments for credit card processing
(by charging their credit cards /
bank account) |
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Lead
Generation :
Cynosure
specializes in Lead Generation, providing
full sales lead management expertise to
our clients. We have a proven lead generation
management model that has been used by Fortune
500 companies and small emerging firms alike
for complex products and services. This
allows our Clients' sales channels to focus
on closing sales, while Cynosure's highly
trained and professional Customer Care Executives
build rapport and develop relationships
with prospects that continually fill the
pipeline with high yield leads.
Our lead generation management process has
been developed and refined to ensure consistent
performance quality with each and every
call made. Quality assurance measures including
validation and verification processes ensure
our Clients receive fully developed, high
quality leads that maximize return on investments.
We customize our sales lead generation approach
to one that best meets our Clients' specific
program requirements.
We can provide you with the following standard
and optional lead management components:
Program Consultation
Campaign Strategy
Database Development & Cleaning
Database Updating
Daily and Cumulative Activity Report |
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Internet
Based Solutions :
1.Email
Marketing / Management
Cynosure can provide you with e-mail marketing
support and expertise to create send and
track an e-mail campaign that will elicit
a positive response. We consult with you
on your target market and identify suitable
opt-in or double opt-in lists from one of
our highly reputable list provider partners
to optimise the results generated from your
e-mail marketing campaign, whether it's
a stand-alone campaign or part of a larger
integrated marketing program.
Cynosure can support your e-mail management
needs, serving as your outsourced partner
for ongoing technical help desk or inbound
response management needs in both the Business-to-Business
and Business to Consumer arenas. Whether
you have needs simply for one-off marketing
program support or for ongoing support,
we have the highly trained and skilled human
resources, state of the art technology and
solid management foundation to be your preferred
outsourcing partner.
2. E-Response Management
Cynosure creates tools that can be used
to capture, manage, track and report on
web-based inquiries generated from your
marketing efforts. These can be contact
pages that are developed to support a specific
marketing effort of websites that we host,
design and develop to support your marketing
needs. Some examples of services we have
provided to our clients include:
Inquiry Contact Pages, Website Hosting,
Design and inquiry Management that manages
and fulfills promotional offer Inbound Response.
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