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Corporate
Background :
Promoters
of Cynosure have more than a decade of experience
in the service industry, especially in the
Information Technology (IT) and IT-Enabled
Services (ITES) industry, serving both domestic
and international markets. Cynosure Business
Process Outsourcing (BPO) Center was established
in the year 2004 with a vision to offer
world class inbound and outbound Contact
Center services and BPO services to international
clientele delivering quality and cost advantage
by managing outsourced services.
Cynosure fosters valuable relationships
between the clients and their customers
through the use of world-class resources,
technology, manpower and services. Cynosure's
clients trust the professionals at Cynosure
to handle every communication with the skill,
care and courtesy that they themselves would
have extended. By blending the right processes
and technologies with significant reduction
in costs for the client, Cynosure delivers
substantial value for every penny spent
by the client.
Cynosure strives to be the best in the industry.
The company fulfils all client requirements
through the right blend of advanced technology,
the right processes & right employee
at the right place & time.
Since inception, Cynosure's goal has been
to forge long term, strategic relationships
with its clients. Cynosure offers a broad
base of services including - Inbound and
Outbound voice based services, Market Research
services, Customer Contact Management, Mortgage
Services, Back Office Processing and end-to-end
BPO services. |
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Company
Overview :
Vision
" Cynosure shall strive to be a globally
respected corporation providing the most
efficient and effective management of business
processes using the best-in-class people,
process and technology"
Cynosure's corporate vision entails three
parts - the "where", the "what" and the
"how" of its being. The first part talks
about where Cynosure wants to be and that
is - Being globally respected. This is possible
only through high degree of integrity and
commitment towards each of its stake-holders
- be it customers, suppliers, employees
or shareholders.
The second part talks about what Cynosure
wants to do, which is managing business
processes for global clientele, both effectively
(through constant innovation and change)
and efficiently (through discipline and
diligence)
Finally how can Cynosure be where it wants
to be and do what it wants to do? Only through
the three pillars on which the organization
rests i.e. people, process and technology.
Each of these need to be truly world class
and synergies need to exist between them.
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Goals
Cynosure is committed to the following goals:
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Commitment
to maintain the highest level of quality
and responsiveness in all our dealings
with and on behalf of our clients
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Offering
an opportunity to all Cynosure employees
("Cynosureians") to work and grow
in a professional, positive, caring,
creative and energetic environment
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Creating
a climate of unyielding integrity
and ethics, making a fair profit and
never exploiting relationships with
clients or vendors for personal or
professional gain. |
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Encouragement
to all employees to think "outside
the box" and to provide ideas
that benefit clients, other employees
and the community. |
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Core Values
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Cynosure's
culture concerns the deeply rooted
beliefs, values and norms shared by
its employees. Cynosure strives to
be an organization that is adaptable
and forward looking, yet built on
a solid foundation of a few "precious
core-values". It is what gives
Cynosure clarity, focus and a shared
sense of direction as it moves forward.
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At
Cynosure, every Cynosureian is proud
of its heritage. Cynosure is widely
recognized for its values and employee
orientation. |
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Cynosure's
relationship model combines process
maturity with flexible, fast-paced
company culture that makes it easy
to work with. The delight is enhanced
by Cynosure's ability to provide ramped-up
value and responsibility as the relationship
progresses. |
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Cynosureians
are recognized to walk the walk and
talk the talk of Communications. Cynosure
values the unique contribution each
employee brings to the work force.
Cynosure not only equips its people
with excellent training to meet challenging
assignments but also empowers them
so that they fulfill and exceed expectations.
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Cynosureians
are oriented to be open, fair and
uncompromising in their efforts to
ensure external as well as internal
customer satisfaction. For this, Cynosure
lays special emphasis on Integrity
because of the trust that its clients
place on the company. |
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Ethics,
values, reputation are vital to Cynosure's
philosophy. Cynosure's aim is to be
globally respected as a process management
company that is truly viewed as a
strategic extension of our clients'
capacity. |
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Cynosure
recognizes people as its core strength
and lays special emphasis on hiring
and retaining the people it believes
will make the organization a global
leader. |
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Client
Benefits @ Cynosure :
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24/7/365
Customer Support/Care Services |
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Low
cost per call/response |
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Reduced
turnaround time for Service Delivery
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Reduced
time to market |
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Consistent
quality of deliverables |
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No
infrastructure requirements or costs
at client's end |
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High-level
of call pick-up / customer response
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Best-of-breed
and well trained Customer Care Professionals
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Highly
systemized and Professional style
of working. |
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Zero
over-heads on customer response/activity
with-in client organization. |
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Multilingual
Capabilities |
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Capabilities
to provide end-to-end solutions |
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Ready-to-start
resources with absolute minimum set-up
time and cost |
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Use
of latest technologies in telecommunications
and customer-care |
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No
extra manpower cost and involvement
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Domain
experts in Customer Contact Management,
Mortgage, Market Research, Back office
Processing and other service areas
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The
user typically realizes substantial
cost savings |
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Aggressive
ramp-up capabilities |
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